The rapid development of artificial intelligence technology has brought more possibilities to the internet industry. Especially in the field of content creation, generative artificial intelligence technology has lowered the threshold of creation, enriched the internet content ecosystem, and brought new changes and opportunities to information production and dissemination. However, at the same time, artificial intelligence generates content that is difficult to recognize, which also brings problems such as false information and infringement. With reference to laws and regulations such as the Regulations on the Management of Deep Integration of Internet Information Services, Tiktok proposed eleven platform specifications and industry initiatives.
Tiktok is committed to letting everyone see and connect to the larger world, encouraging expression, communication and recording, stimulating creativity, enriching people's spiritual world, and making real life better. In order to make the application of generative AI technology in Tiktok better meet this goal, we adhere to the following concepts:
1. Tiktok is people-oriented, and new technology assisted creation should respect and fully protect individual rights and interests.
2. Tiktok encourages the creation of high-quality content, and prohibits the release of illegal content, regardless of whether the content uses new technology to assist creation.
3. Tiktok insists on being true and beautiful, and new technology assisted creation should avoid the production and dissemination of false information.
We require creators, anchors, users, businesses, advertisers and other platform ecological participants to follow the following norms when applying generative AI technology in Tiktok:
4. Publishers should prominently identify content generated by artificial intelligence to help other users distinguish between virtual and real situations, especially those that are prone to confusion.
5. Publishers are responsible for the corresponding consequences of AI generated content, regardless of how the content is generated.
6. Virtual humans need to register on the platform, and virtual human technology users need real name authentication.
7. Prohibit the use of generative artificial intelligence technology to create and publish infringing content, including but not limited to portrait rights, intellectual property rights, etc. Once discovered, the platform will impose strict penalties.
8. It is prohibited to use generative artificial intelligence technology to create or publish content that violates scientific knowledge, falsifies, or spreads rumors. Once discovered, the platform will impose strict penalties.
The platform will also address issues arising from artificial intelligence generated content and provide the following technical capabilities to fully protect user rights:
9. The platform will provide a unified ability for artificial intelligence to generate content identifiers, helping creators mark and facilitating user differentiation.
10. The platform will provide the ability to register virtual humans and protect the image of registered virtual humans.
11. The platform will provide user feedback channels to facilitate user feedback on content generated in violation of regulations.
We believe that artificial intelligence technology is both an opportunity and a challenge for the entire internet industry. Therefore, we propose:
Each provider of generative artificial intelligence technology should prominently identify the generated content for public judgment. Simultaneously using unified artificial intelligence to generate content data standards or metadata standards for easy identification by other content platforms.
common problem
1. What does artificial intelligence generate content?
Refers to the use of generative artificial intelligence technology to automatically generate content such as videos, images, and text. This specification focuses on videos, images, and derived virtual human live broadcasts generated by artificial intelligence.
2. Does the use of artificial intelligence technology to assist creation violate platform standards?
The use of artificial intelligence to assist in creation itself does not violate platform standards and is allowed behavior. But using it to generate and publish false, infringing, and other content will violate platform standards.
3. Will artificial intelligence generate better traffic for content?
Using artificial intelligence technology to assist creation does not bring any special traffic advantages compared to using other means of creation. We place more emphasis on the quality of the content itself. If you believe that using this technology is beneficial for achieving this, then you can consider using it as an auxiliary creative tool. On the contrary, simply utilizing its low-cost advantages to generate low-quality content is not advocated by the platform.
4. What if my personal work or image is used for artificial intelligence generation？
The use of artificial intelligence technology to infringe on user rights is a key aspect of our governance. We provide a dedicated infringement feedback portal for users, who can provide feedback to the platform for processing at any time.
5. Does the platform allow the use of virtual human technology?
The platform allows for the appropriate use of virtual human technology, but must comply with regulations.
To use virtual humans for live streaming or create accounts based on virtual humans, the corresponding virtual human image must be registered on the platform. Real users behind virtual humans must undergo real name registration and authentication. When using a registered virtual human image for live streaming, real-time interaction must be driven by a real person, and AI driven interaction is not allowed.
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